Best Leadership Practices for Fast and Effective Change Management

SEC-accredited
Training investment is inclusive of an e-certificate and a printed learning material

P 2,980.00 / person - when you register and pay on or before February 24

P 3,980.00 / person - Regular Rate

*Optional:
Add ₱450 for a printed copy of a certificate of attendance inclusive of delivery charge


TUESDAY, MARCH 24, 2026 * 9:00AM TO 12:00NN VIA ZOOM


Changes in policies, plans, programs and people are normally met with resistance in organizations. That is why recent research reveals that less than 20% of organizational change initiatives achieve their stated objectives.

This three-hour webinar will identify the reasons why organizational change is so difficult to manage and what can be done to implement change with much greater speed and effectiveness. We will provide you with the latest research and best practices associated with change management, proven and practical ways to plan and lead successful change management initiatives, and ways to positively handle resistance to change.

Our US-based master trainer will also introduce the concept of organizational resilience - the ability of organizations to withstand the challenges of simultaneously managing multiple, overlapping change initiatives and emerge stronger from experiencing near continuous change. Attend this world-class learning event and make change your ally for growth in your organization!



COURSE DIRECTOR & MASTER TRAINER



Mr. Phillip R. Ash Ph.D.


He led the leadership training programs at the Asian Development Bank and created its online learning program that provided training and development services that grew to more than 40 online and blended courses. While serving as an advisor to the director-general for finance and human resources for 4 years until May 2013, he also led the re-alignment efforts that transformed ADB’s functional approach towards HR to a more strategic focus.

Prior to that, he also served as dean of the American Sentinel University for two years and change management practice director of Andersen Consulting for 5 years.

Who Should Attend?


    Business Owners

    Decision Makers

    Entrepreneurs

    HR Practitioners

    Consultants

    All officers and leaders of organizations

    Everyone who wants to manage change effectively


Module 1: Introduction to Change Management   
                   - Why change initiatives fail (66% failure rate).

                   - The role of leadership in fostering resilience

Module 2: The 6 Reasons Change Initiatives Fail
                   Diagnose root causes of failure and apply solutions.

                   A. No Realistic Business Case
                        - Develop cost/ benefit analyses and accountability frameworks.

                   B. Resistance to Change
                        - Lewin’s “Unfreeze-Change-Refreeze” model.


Module 3: Communication Strategies for Change
                   - 3 C’s Framework (Context, Content, Consequences)

                   - Weighted messaging across phases (e.g., 50% context initially).

Module 4: Behavioral Change Models
                   - Stages of adoption (Denial → Acceptance)

                   - Cialdini’s 6 Principles of Persuasion (Reciprocation, Social Validation, etc.)

Module 5: Sustaining Sponsorship & Competencies
                   - Sponsor-Agent Linkage: Monthly sponsor meetings and feedback loops.

                   - Competency Development: Testing training effectiveness.

Module 6: Driving Discretionary Effort
                   - Shift from compliance to alliance

                   - Incentives, recognition and trust-building

Module 7: Case Study – Dawncom’s Transformation
                   - Analyze a real-world example of successful change.

                   - Dawncom’s shift to a marketing-driven strategy

Module 8: Building Organizational Resilience
                   - Culture pillars: Inclusivity, transparency, trust

                   - Preparing for future disruptions



Those from government are exempted from the P2,800.00 per day limit set by COA for attending training provided by the private sector based on the NEW Department of Budget and Management Circular No. 596 dated January 20, 2025.

Attending this training is not covered by the newly-enacted Procurement Law (R.A. 12009) based on its IRR’s Section 4.4-b, which classifies training continuing education, conferences and similar activities as "non-procurement activities that shall be governed by applicable COA, CSC, and DBM rules".
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Contact Details
For clarification or request for an invitation letter, you may reach out to:

Contact Person: Elisha Afloro
Mobile Number (+63 919) 910-8129
Telefax: (+632) 8842-7148 or 59
Email: elisha_cgbp@yahoo.com


Account Name: Center for Global Best Practices Foundation, Inc.

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