WEDNESDAY, NOVEMBER 25, 2025 * 9:00AM TO 5:15PM * EDSA SHANGRI-LA HOTEL, MANDALUYONG CITY, PHILIPPINES
Protocol is the universal language of diplomacy. It is a set of rules that govern behavior. If you know it, you can handle any type of person in every kind of situation.
It is extremely useful in any kind of setting such as local and international transactions, dealing with government or corporate VIPs, handling all types of events including product launches, signing ceremonies, ribbon-cutting, conferences, business meetings, planning sessions, social and office events and many more!
Gain a mark of distinction as your organization’s diplomat or protocol officer. Attend our one-day program and we will teach you how to apply and master the practice of protocol in business, government, and everyday life. Whether you are in marketing or management, the personal assistant, the spouse or the boss, this is applicable, even in chatting with your in-laws.
There is power in protocol. Your mastery of it will define the outcome of every engagement. Enroll!
He was the First Honorary Consul General of the Philippines in Ho Chi Minh City, Vietnam. His other previous positions include Managing Partner of Arthur Andersen Vietnam, Executive Director of International Chamber of Commerce Philippines and Director for Operations of Private Sector National Competitiveness Council.
Presently, he is the chairman of the Philippine-Myanmar Business Council, President of the Philippine Quality Awards and Chairman of the Center for Global Best Practices.
He is a diplomat who recently concluded his tenure as the Consul General at the Philippine Consulate General in Houston. Prior to this, he served as the Chief of Mission at the Philippine Embassy in Vietnam from 2009 to 2016. Having been with the Philippine Department of Foreign Affairs since the 1980s, he has received several prestigious awards, including the Gawad Mabini, with the rank of Dakilang Kasugo (2007), and the Order of Sikatuna, with the rank of Datu (2009). In 2012, Santos was honored with the Outstanding Fernandino Award for his remarkable contributions to diplomacy and foreign service.
He is a certified Image Consultant and was a member of the Association of Image Consultants International (AICI). He has delivered lectures on personal branding and other soft skill topics to many institutions such as DLSU, AIM, Anderson Consulting, Bangko Sentral ng Pilipinas, Lexus Philippines, Ateneo Law School, and many others.
He taught at John Robert Powers (JRP), the country's premiere Personality Development School from 1994 until 2009 with areas of expertise on wardrobe, social graces and business etiquette.
He also served as Protocol Officer on many delegations, including a GSE Team, representing the country to South East Asia (Indonesia, Thailand, Malaysia, and Brunei), Japan, Taiwan and Australia.
He is the former president of the Rotary Club of Mandaluyong and currently serves as the club's Director for Membership. He is also the Director for Events at the Center for Global Best Practices (CGBP).
Company Owners and the Board
Businessmen
Entrepreneurs
Management and its Officers
Government Officials
International Traders
Expatriates & Spouses
Event Organizers
Negotiators and Consultants
Restaurant Owners
Hoteliers
HR and Medical Practitioners
Those in the Tourism & Service Industry
School Owners & Officials
Students & others interested in mastering protocol & diplomacy
Part 1: 9:00AM to 12:15PM (Dr. Ruy Y. Moreno)
1. Overview of Protocol
- Definition of Protocol
- Relevance to Protocol to Businessmen and Professionals
- Sources of Protocol
2. Protocol of Business Meetings and Entertaining
- Power breakfast, tea or coffee (morning, afternoon, high tea); lunch, dinner
- Table settings, seating arrangements, food and dietary restrictions
- Telephone and mobile phone etiquette
- Settling bills, (giving and receiving) gifts, sending thank-yous
3. Protocol for Marketing Officers that Decision-Makers Must Know
4. Protocol When Travelling with Superiors, Co-workers, Subordinates, Peers
5. Protocol of Handling Uninvited Guests
6. Press Conferences and Product Launches
- Who to invite
- Press kit
- Sitting arrangements
- Sequence of presentations
7. Protocol of Important Events and Ceremonies
- Time capsule
- Ribbon-cutting
- Product launches and business openings
- Factory and office visits
- Company anniversaries and office parties
- Conferences
- Stockholder’s and Board Meetings
- Arrangements for photo ops
8. Privileges and Immunities (if any) of Businessmen Overseas
9. Protocol of Official Communications and Invitations
- Sending an invitation - RSVPs
- Writing in response to letters/ invitations
- Handling electronic communications (Facebook, etc.)
- Importance of correct name, address, no typo errors
10. Protocol in the Digital Age
PART 2: 1:00 PM to 4:15 PM (Amb. Jerril Santos)
11. Precedence
12. Protocol of the Flag
- How it should be placed and used whether on a flagpole, set on wall or vehicle
- Position of Filipino flag vs. other flags
- Height, position facing the audience, i.e., right side, left side, etc.
- Philippine National Anthem vs. national anthems of foreign countries
- Which one is played first (in the Philippines, in Philippine functions overseas)
- Filipino ambassadors/other embassy officials vs. other foreign embassies –
placement in reception line when host is business leader
13. Protocol of Handling of Government Officials, Businessmen and other VIPs
Receiving, entertaining, farewell and all points in between
- Chief of State, Cabinet Officials, Military Officers, Members of the Clergy
- VIP Politicians: Governors, Congressmen, Mayors, and others
- Visiting CEOs and Other Businessmen, and their Business Team
- Handling Family members
14. Protocol of Arrival Ceremonies and Greetings (Local and International Practices)
- Giving of flowers, bouquets, garlands, and other welcome gifts
- Protocol of the red carpet
- Protocol car plates
- Protocol of bodyguards, special assistants, and drivers of VIPs
15. Protocol of Seating or Standing Arrangements
16. DFA and Philippine Missions and Assistance to be Provided, including Limitations
17. Protocol for the Spouses and Children of VIPs
18. Protocol of School Visits (as a Visitor or a Host Institution)
19. Protocol of Important Events and Ceremonies
20. Protocol of Special Situations
- Door, elevator, ground floor, lobby, car, helicopter, airplane
21. Protocol is Security
PART III: 4:15 PM to 5:15 PM (William S. Daland III)
22. Protocol in the Workplace (including language, jokes, etc.)
23. Social Graces and Etiquette
- Protocol of greetings and international practices
- Grooming & wardrobe
- Behavior in public places
Contact Person: Glaisie Falculan
Mobile Number (+63 949) 870-1832
Telefax: (+632) 8842-7148 or 59
Email: glaisie.cgbp@yahoo.com
