It matters that you know your protocol -- the universal set of rules for people of all countries and parties follow in the conduct of business, government, politics, and socials. It’s important that your organization must have a protocol officer.

A public official, a businessperson or a professional who has a mastery of protocol is well regarded more highly in society. You command more respect and gain a mark of distinction as someone with education, class, finesse and skilled at handling different types of people and various situations including courtesy visits, business meetings, product launches, speeches in conferences, day-to-day interactions, various important occasions and more!