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Dealing with Controversies and Crisis Communication

SEC

Training investment is inclusive of an e-certificate and a printed learning material

P 2,980.00 / person - when you register and pay on or before March 17

P 3,980.00 / person - Regular Rate

*Optional:
Add ₱450 for a printed copy of a certificate of attendance inclusive of delivery charge


WEDNESDAY, APRIL 17, 2024 * 1:30PM TO 4:45PM VIA ZOOM


In the age of digital media, scandals, controversies and rumors travel really fast. Your great brand and good reputation are on the line. How do you take control of bad news or fake news when you are suddenly hit by negative publicity?

This training on strategic issues management and crisis communication program will provide you the best practices on how to prevent, contain and solve misinformation, disinformation, and bad news from spreading in the media. Don’t be a victim!  When you are a target of bad publicity, learn how to fight back with the weapons and tools we will teach you effectively.

This crisis readiness program is to guide you and your organization on what to do before, during and after a crisis or a disaster happens by providing you many examples, lessons and narratives on successful issues management campaigns.    



Course Director & Lecturer



Mr. Dante Velasco MM, Ph.D.


He is the chairman and president of Creative Point International, Inc., Philippine affiliate of global PR and advocacy firm Hill & Knowlton, and consultant at International Finance Corporation.

His clients enjoy the protective shield of the media. He has won many awards as expert practitioner and subject matter expert on PR, crisis preparedness and crisis communications, brand building and reputation management.

He has a track record of successfully handling controversies faced by international and local companies as well as government institutions, politically exposed persons and VIPs. He provides training to various local and international organizations.

During his stint in government, he served as Undersecretary of Transportation and Communication and eventually as adviser to the Secretary of the Department of Foreign Affairs. He is academically trained in both the finest in Master’s in Management from the Asian Institute of Management and a doctorate in Communication from the University of the Philippines, Diliman.  

Who Should Attend?


  • Business Owners
  • Board Directors
  • Senior & Top Management
  • Marketing
  • PR and Media Practitioners
  • Business Consultants
  • Government Officials
  • Everyone who wants to learn this highly specialized topic
Course Outline


I.   Alert Levels in Times of Conflict or Controversy

     A. Conflict & Controversy

     B. Alert Levels
         a. Level 1: Potential Crisis
         b. Level 2: Emergent Crisis
         c. Level 3: Imminent Crisis
         d. Level 4: Full-Blown Crisis

     C. Crisis Management

II. Crisis Communication

     A. Crisis

     B. Crisis Management and Communications

     C. 4Cs

     D. Crisis Path


III. Issues Management and Advocacy

     A. Issue

     B. Issues and Corporate Brand

     C. Issues Management

     D. Advocacy Element of Issues Handling

     E. 8 Steps of Issues Management

     F. Issues Management and Advocacy



Attendees from the government are exempted from the P2,000.00 limit set by COA for attending training provided by the private sector based on Department of Budget and Management Circular No. 563 dated April 22, 2016.

Attending this training is not covered by Philippine Procurement Law or RA 9184 based on its Revised IRR’s Section 4.5-b. which classifies training continuing education, conferences and similar activities as "non-procurement activities that shall be governed by applicable COA, CSC, and DBM rules".
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Contact Details

Contact Person: Glaisie Falculan
Mobile Number 09498701832
Telefax: (+632) 8842-7148 or 59
Email: glaisie.cgbp@yahoo.com

Account Name: Center for Global Best Practices Foundation, Inc.

Metrobank: 495-3-495-504-418
Unionbank: 0013-3002-7702
PNB: 1477-7000-0961
Landbank: 3832-1015-82

Address

Unit 905 Richville Corporate Tower
1107 Alabang-Zapote Road
Madrigal Business Park
Muntinlupa City, 1780, Philippines

Contact Us

(+63 2) 8556-8968 (+63 2) 8556-8969 (+63 2) 8842-7148 (+63 2) 8425-9752 (+63 2) 8842-7159 cgbp.info@gmail.com

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