Dealing with Controversies and Crisis Communication

SEC-accredited GCG-accredited

Training investment is inclusive of an e-certificate and a printed learning material

P 2,980.00 / person - when you register and pay on or before April 19

P 3,980.00 / person - Regular Rate

*Optional:
Add ₱450 for a printed copy of a certificate of attendance inclusive of delivery charge

TUESDAY, MAY 19, 2026 * 1:30PM TO 4:45PM VIA ZOOM

Course Description

COURSE FLYER

PRINTABLE REGISTRATION FORM

In the age of digital media, scandals, controversies and rumors travel really fast. Your great brand and good reputation are on the line. How do you take control of bad news or fake news when you are suddenly hit by negative publicity?

This training on strategic issues management and crisis communication program will provide you the best practices on how to prevent, contain and solve misinformation, disinformation, and bad news from spreading in the media. Don’t be a victim! When you are a target of bad publicity, learn how to fight back with the weapons and tools we will teach you effectively.

This crisis readiness program is to guide you and your organization on what to do before, during and after a crisis or a disaster happens by providing you many examples, lessons and narratives on successful issues management campaigns.

COURSE DIRECTOR & MASTER TRAINER

Mr. Dante Velasco MM, Ph.D.

He is the chairman and president of Creative Point International, Inc., Philippine affiliate of global PR and advocacy firm Hill & Knowlton, and consultant at International Finance Corporation.

His clients enjoy the protective shield of the media. He has won many awards as expert practitioner and subject matter expert on PR, crisis preparedness and crisis communications, brand building and reputation management.

He has a track record of successfully handling controversies faced by international and local companies as well as government institutions, politically exposed persons and VIPs. He provides training to various local and international organizations.

During his stint in government, he served as Undersecretary of Transportation and Communication and eventually as adviser to the Secretary of the Department of Foreign Affairs. He is academically trained in both the finest in Master’s in Management from the Asian Institute of Management and a doctorate in Communication from the University of the Philippines, Diliman.

Who Should Attend?

Business Owners

Board Directors

Senior & Top Management

Marketing

PR and Media Practitioners

Business Consultants

Government Officials

Everyone who wants to learn this highly specialized topic

Course Outline

DOWNLOAD COURSE OUTLINE

I.   Alert Levels in Times of Conflict or Controversy

A. Conflict & Controversy

B. Alert Levels
         a. Level 1: Potential Crisis
         b. Level 2: Emergent Crisis
         c. Level 3: Imminent Crisis
         d. Level 4: Full-Blown Crisis

C. Crisis Management

II. Crisis Communication

     A. Crisis

     B. Crisis Management and Communications

     C. 4Cs

     D. Crisis Path

III. Issues Management and Advocacy

     A. Issue

     B. Issues and Corporate Brand

     C. Issues Management

     D. Advocacy Element of Issues Handling

     E. 8 Steps of Issues Management

     F. Issues Management and Advocacy

Those from government are exempted from the P2,800.00 per day limit set by COA for attending training provided by the private sector based on the NEW Department of Budget and Management Circular No. 596 dated January 20, 2025.

Attending this training is not covered by the newly-enacted Procurement Law (R.A. 12009) based on its IRR’s Section 4.4-b, which classifies training continuing education, conferences and similar activities as "non-procurement activities that shall be governed by applicable COA, CSC, and DBM rules".

WHAT ALUMNI ARE SAYING

"I love that the Basic Principles for Crisis and Issues Management are shared to us and set of situations are also discussed."

Josie Coca
Department Manager
JRC Visa Consultancy and Immigration Services Inc.

"The webinar was very insightful. I gain new strategies in handling issues and controversies. This is very helpful specially in social media when fake news can spread very fast."

Evelyn Senadjan Alia
C.O.O.
Cebufirst Realty Ventures

"I am thankful for the wonderful opportunity to attend Center for Global Best Practices’ training, and to listen to the lecture’s experiences in handling and averting Crisis in Communication. The webinar was very engaging, and I had such a great time during the webinar and garnered a lot of valuable insights from different people."

Christine Bajaro
Social Media Liaison
Cosplay.ph Organization, Inc.

"The training was very insightful and practical. The depth of the lecturer’s experience in issues management and crisis communications was very evident in how the questions were answered and in the case studies he shared. There are relevant learnings I can immediately apply in my job."

Ellaine R. Macayan
Corporate Communications Manager
Semirara Mining and Power Corporation

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Center for Global Best Practices (CGBP) is accredited by the following institutions

Contact Details

For clarification or request for an invitation letter, you may reach out to:

Contact Person: Kyra Gayle Villanueva
Mobile Number (+63 968) 851-2347
Telefax: (+632) 8842-7148 or 59
Email: kyra.cgbp@yahoo.com

Inquire about the Course

Payment Methods

Account Name: Center for Global Best Practices Foundation, Inc.

Metrobank: 495-3-495-504-418
Unionbank: 0013-3002-7702
PNB: 1477-7000-0961
Landbank: 3832-1015-82

Dealing with Controversies and Crisis Communication

COURSE DIRECTOR & MASTER TRAINER

Mr. Dante Velasco MM, Ph.D.

Who Should Attend?

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