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Best Practices in Business and Government Protocol



Training investment is inclusive of Meals, Resource Kit & Certificate of Completion

P 9,880.00 / person - when you register and pay on or before September 20

P 10,880.00 / person - Regular Rate


FRIDAY, OCTOBER 20, 2023 * 9:00AM TO 5:00PM * EDSA SHANGRI-LA HOTEL, MANDALUYONG CITY, PHILIPPINES


Protocol is the universal language of diplomacy. It is a set of rules that govern behavior. If you know it, you can handle any type of person in every kind of situation.

It is extremely useful in any kind of setting such as local and international transactions, dealing with government or corporate VIPs, handling all types of events including product launches, signing ceremonies, ribbon-cutting, conferences, business meetings, planning sessions, social and office events and many more!

Gain a mark of distinction as your organization’s diplomat or protocol officer.  Attend our one-day program and we will teach you how to apply and master the practice of protocol in business, government, and everyday life. Whether you are in marketing or management, the personal assistant, the spouse or the boss, this is applicable, even in chatting with your in-laws.

There is power in protocol.  Your mastery of it will define the outcome of every engagement.  Enroll!



Course Director & Lecturer



Mr. Ruy Y. Moreno


He was the First Honorary Consul General of the Philippines in Ho Chi Minh City, Vietnam. His other previous positions include Managing Partner of Arthur Andersen Vietnam, Executive Director of International Chamber of Commerce Philippines and Director for Operations of Private Sector National Competitiveness Council.

Presently, he is the chairman of the Philippine-Myanmar Business Council, President of the Philippine Quality Awards and Chairman of the Center for Global Best Practices.


Mr. Stephen P. Cutler PhD, FBI (Ret), CCO


He was the head of all FBI operations in the Philippines for five years. During a career spanning more than twenty years, he was in charge of terrorism prevention program, successfully conducted and supervised high-level investigations into political corruption, international money laundering, corrupt business practices and fraudulent transactions that spanned several continents. In addition to a two-year assignment at INTERPOL's US National Central Bureau, he oversaw FBI operations in Africa, France and Eastern Europe for three years.

He handles risk management and compliance matters under Center for Global Best Practices. Building on his FBI experience, he has more than a decade of private sector experience dealing with a wide variety of matters, including economic sanctions programs such as those in place by the E.U., U.K, U.N., and the U.S.


Mr. William S. Daland III


He is a certified Image Consultant and was a member of the Association of Image Consultants International (AICI). He has delivered lectures on personal branding and other soft skill topics to many institutions such as DLSU, AIM, Anderson Consulting, Bangko Sentral ng Pilipinas, Lexus Philippines, Ateneo Law School, and many others.

He taught at John Robert Powers (JRP), the country's premiere Personality Development School from 1994 until 2009 with areas of expertise on wardrobe, social graces and business etiquette.

He also served as Protocol Officer on many delegations, including a GSE Team, representing the country to South East Asia (Indonesia, Thailand, Malaysia, and Brunei), Japan, Taiwan and Australia.

He is the former president of the Rotary Club of Mandaluyong and currently serves as the club's Director for Membership. He is also the Director for Events at the Center for Global Best Practices (CGBP).

Who Should Attend?


  • Company Owners and the Board
  • Businessmen
  • Entrepreneurs
  • Management and its Officers
  • Government Officials
  • International Traders
  • Expatriates & Spouses
  • Event Organizers
  • Negotiators and Consultants
  • Restaurant Owners
  • Hoteliers
  • HR and Medical Practitioners
  • Those in the Tourism & Service Industry
  • School Owners & Officials
  • Students & others interested in mastering protocol & diplomacy
Course Outline


1.   Overview of Protocol
      a. Definition of Protocol
      b. Relevance to Protocol to Businessmen and Professionals
      c. Sources of Protocol

2.   Precedence and Its Usefulness In Transactions and Events
      - Business
      - Government

3.   Protocol of the Flag
      a. How it should be placed and used whether on a flagpole, set on wall or vehicle
      b. Position of Filipino flag vs. other flags
          - height, position facing the audience, i.e., right side, left side, etc.
      c. Philippine National Anthem vs. national anthems of foreign countries
          - Which one is played first (in the Philippines, in Philippine functions overseas)
      d. Filipino ambassadors/ other embassy officials vs. other foreign embassies
          - placement in reception line when host is business leader

4.   Protocol of Introductions and Forms of Address

5.   Protocol of Social Graces and Etiquette
      a. Protocol of greetings and international practices
      b. Behavior in public places

6.   Protocol of Handling of Government Officials, Businessmen and other VIPs
      - Receiving, entertaining, farewell and all points in between
      a. Chief of State, Cabinet Officials, Military Officers, Members of the Clergy
      b. VIP Politicians: Governors, Congressmen, Mayors, and others
      c. Visiting CEOs and Other Businessmen, and their Business Team
      d. Handling Family members

7.   Protocol of Security (Post 9/11)

8.   Protocol of Business Meetings and Entertaining
      - Power breakfast, tea or coffee (morning, afternoon, high tea); lunch, dinner
      - Table settings, seating arrangements, food and dietary restrictions
      - Telephone and mobile phone etiquette
      - Settling bills, (giving and receiving) gifts, sending thank-yous

9.   Protocol for the Spouses and Children of VIPs

10. Protocol of School Visits (as a Visitor or a Host Institution)

11. Protocol of Arrival Ceremonies and Greetings (Local and International Practices)
      - Giving of flowers, bouquets, garlands, and other welcome gifts
      - Protocol of the business card
      - Protocol of the red carpet
      - Protocol car plates
      - Protocol of bodyguards, special assistants, and drivers of VIPs
      - Protocol of Shaking Hands, Beso-Beso and others

12. Protocol of Seating or Standing Arrangements

13. Protocol of Important Events and Ceremonies
      - Time capsule
      - Ribbon-cutting
      - Contract-signing/ MOA (e.g. - movement of documents, etc.)
      - Product launches and business openings
      - Factory and office visits
      - Company anniversaries and office parties
      - Funerals
      - Conferences
      - Stockholder's and Board Meetings
      - Arrangements for photo ops

14. Press Conferences and Product Launches
      - Who to invite
      - Press kit
      - Sitting arrangements
      - Sequence of presentations

15. Protocol for Marketing Officers that Decision-Makers Must Know

16. Protocol of Special Situations
      - Door, elevator, ground floor, lobby, car, helicopter, airplane

17. Protocol When Travelling with Superiors, Co-workers, Subordinates, Peers

18. Protocol of Handling Uninvited Guests

19. Protocol of Official Communications and Invitations
      a. Sending an invitation - RSVPs
      b. Writing in response to letters/ invitations
      c. Handling electronic communications (Facebook, etc.)
      d. Importance of correct name, address, no typo errors

20. Protocol in the Workplace (including language, jokes, etc.)

21. DFA and Philippine Missions and Assistance to be Provided, including Limitations

22. Privileges and Immunities (if any) of Businessmen Overseas
      a. Tourists or those working overseas - what to expect from the Philippine Embassy
      b. Filipino associations and interacting with expatriate Filipino businessmen (advantages/ disadvantages)
          - perspective of a diplomat and perspective of businessman

23. Protocol of Security Officers



Attendees from the government are exempted from the P2,000.00 limit set by COA for attending training provided by the private sector based on Department of Budget and Management Circular No. 563 dated April 22, 2016.

Attending this training is not covered by Philippine Procurement Law or RA 9184 based on its Revised IRR’s Section 4.5-b. which classifies training continuing education, conferences and similar activities as "non-procurement activities that shall be governed by applicable COA, CSC, and DBM rules".
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Contact Details

Contact Person: Camille Joyce Jonas
Mobile Number 09399148689
Telefax: (+632) 8842-7148 or 59
Email: camille.cgbp@yahoo.com

Account Name: Center for Global Best Practices Foundation, Inc.

Metrobank: 495-3-495-504-418
Unionbank: 0013-3002-7702
PNB: 1477-7000-0961
Landbank: 3832-1015-82

Address

Unit 905 Richville Corporate Tower
1107 Alabang-Zapote Road
Madrigal Business Park
Muntinlupa City, 1780, Philippines

Contact Us

(+63 2) 8556-8968 (+63 2) 8556-8969 (+63 2) 8842-7148 (+63 2) 8425-9752 (+63 2) 8842-7159 cgbp.info@gmail.com

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