MONDAY & TUESDAY. AUGUST 7 & 8, 2023 * 1:30PM TO 4:45PM VIA ZOOM
No second chance for a first impression-this holds true for writing in business. Your income is assured if your corporate letters, memos, and reports are written professionally!
Expand your business writing skills in this highly interactive and motivational workshop. Learn and re-learn current best practices in writing the routine one-memo, the persuasive proposal, the make-or-break letter to produce the best results and email etiquette.
You will have a firsthand glimpse at writing samples (including make-or-break proposals) that produced results in the most difficult of situations. We will share real and current examples and effective strategies for top corporate leaders and professionals. Topics include bottom-line clarity, conciseness, directness to the point, plus sensitivity to the reader. Boost your corporate image, profitability and business growth through professional writing!
She is the Course Director for Communication Programs at the Center for Global Best Practices and lecturer of "Write Right for Positive Results", "Refresher Course on Business English", and "Master Class on English Pronunciation". She earned her Ph.D. (English Studies: Language) at the University of the Philippines in Diliman, and her M.A. in Language and Literature at the University of the Philippines in Baguio, where she graduated with a 1.007 GPA. She likewise completed all academic requirements toward a Master's degree in Educational Psychology from U.P. Her A.B. in Philosophy was also earned at UP Diliman. She graduated from high school at the International School of Kuala Lumpur where she was the first Asian and first female Editor-in-Chief of the school paper. Included among her recent clients for public seminars, in-house training, and consulting are 3M Philippines, Inc., Aboitiz, American Peace Corps' Tudlo Mindanao Project, American Embassy, Anflo Management and Investment Corporation, Chevrolet, Coca-Cola Philippines, Finance and Administration offices under the Executive Secretary in Malacañang, Medicard Philippines, Inc., PJ Lhuillier, Inc., and UCPB Gen. She is currently the President and CEO of Northern Christian College, Inc.
Method:
• Geared toward middle to top level executives, professionals, and managers
• Emphasis on bottom line guidelines for writing & communication
• Interactive discussions
• Global best practice samples and analysis (right & wrong, do's and don'ts)
• Selected exercises & immediate feedback
• Tangential coverage of English usage
Course Flow:
Morning Session
What Is a Business Letter, Memo, Report, and Business Proposal
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
S.P.A.C.E. for L.O.V.E (Two Top Tips)
A Perspective on Various Kinds of Professional Writing
Bottom Lines for Business (i.e. Practical) Writing
Different Kinds of Messages
The Best Policy: Clarity & Integrity in Writing
Pope and Readability: The Concise K.I.S.S. (Variations of KISSing)
Quick Tips & Exceptions
Sample Verbose Writing & Feedback
The Bilateral Click: The Direct K.I.S.S. (Directness to the Point in Writing)
The Paragraph Revisited
A Practical Paragraph-Writing Formula
Legal Sample: Case Decision as the Conclusion
Business Sample: Bottom Line on Top
Business Correspondence Formulas
for the One-Page Direct Message (Three's Not a Crowd!)
Routine Sparklers for One-Page Neutral Messages
The Three-Paragraph Maximum
Three Options for the Presenting Details:
Paragraph, List, Matrix
KISSES to ABC: Tone in Writing
Dunkin' Work and Gibran: Positive Messages
Word Choice
Words Have Energy
Options: the Objective Tone in Reports, the Sparkling Tone in Persuasive Proposals
Readership Concerns: the Right Tone for the Boss, the Client, Etc.
Afternoon Session
Not So Fast, Speedy: The Difficult Message and How To Write It Effectively
B.E.A.R the Burden of Bad News (No Messages, Delays, Declining)
Hold Them D.E.A.R. for Demand Messages (incl Disciplinary Memos)
Bring Them A.F.A.R. for Conciliation Messages
Soft-Sell A.I.D.A. for Persuasive Proposals
Email Etiquette
The Long Report
The Big Picture: The Main Parts of Any Extensive Write-Up
Long Reports: Data Presentation & Analysis, Conclusions & Recommendations
Short Ones: Bottom Line Clarity
Spicy Corporate Write-Ups: Style and Tone
Word Pictures for Features
Tabloids To Go for the Corporate Newsletter
Other Kinds of Writing
Free-Wheeling Discussion
Individual Writing Needs Addressed
Of Speed and Secrets for Successful Writing (Outlaw a Law!)
Rewriting, Writing, Reading
Flaming & Threading in the Email: Some Reminders
Avoiding and Managing Flaming in Cyberspace
Threads, Adjusting Subjects, and Other Concerns
Recap of Key Learning Items
The Written Channel in Review (cf. the Spoken Channel)
Writing to Enhance Relationships
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
Integration & Action Steps: Tips for Cascading
