Training investment inclusive of an e-certificate and a printed learning material

P 4,880.00 / person - when you register and pay on or before July 7

P 5,880.00 / person - Regular Rate

Add P450 for a printed copy of a certificate of attendance inclusive of delivery charge

Contact Person: Aiza Cuenca

Mobile Number (+63 998) 510-3748

Telefax: (+632) 8842-7148 or 59


MONDAY & TUESDAY. AUGUST 7 & 8, 2023 * 1:30PM TO 4:45PM VIA ZOOM

Course Description

No second chance for a first impression-this holds true for writing in business. Your income is assured if your corporate letters, memos, and reports are written professionally!

Expand your business writing skills in this highly interactive and motivational workshop. Learn and re-learn current best practices in writing the routine one-memo, the persuasive proposal, the make-or-break letter to produce the best results and email etiquette.

You will have a firsthand glimpse at writing samples (including make-or-break proposals) that produced results in the most difficult of situations. We will share real and current examples and effective strategies for top corporate leaders and professionals. Topics include bottom-line clarity, conciseness, directness to the point, plus sensitivity to the reader. Boost your corporate image, profitability and business growth through professional writing!

Course Director & Lecturer

Prof. Lucris Carina Agnir-Paraan Ph.D.

She is the Course Director for Communication Programs at the Center for Global Best Practices and lecturer of "Write Right for Positive Results", "Refresher Course on Business English", and "Master Class on English Pronunciation". She earned her Ph.D. (English Studies: Language) at the University of the Philippines in Diliman, and her M.A. in Language and Literature at the University of the Philippines in Baguio, where she graduated with a 1.007 GPA. She likewise completed all academic requirements toward a Master's degree in Educational Psychology from U.P. Her A.B. in Philosophy was also earned at UP Diliman. She graduated from high school at the International School of Kuala Lumpur where she was the first Asian and first female Editor-in-Chief of the school paper. Included among her recent clients for public seminars, in-house training, and consulting are 3M Philippines, Inc., Aboitiz, American Peace Corps' Tudlo Mindanao Project, American Embassy, Anflo Management and Investment Corporation, Chevrolet, Coca-Cola Philippines, Finance and Administration offices under the Executive Secretary in Malacañang, Medicard Philippines, Inc., PJ Lhuillier, Inc., and UCPB Gen. She is currently the President and CEO of Northern Christian College, Inc.

Who Should Attend?

  • Business Owners
  • Board Directors
  • Communication Specialists
  • Executives & Professionals
  • Anyone who wants to learn the best practices in writing one-page business letters, memos & reports
Course Outline


      • Geared toward middle to top level executives, professionals, and managers
      • Emphasis on bottom line guidelines for writing & communication
      • Interactive discussions
      • Global best practice samples and analysis (right & wrong, do's and don'ts)
      • Selected exercises & immediate feedback
      • Tangential coverage of English usage

Course Flow:

Morning Session

      What Is a Business Letter, Memo, Report, and Business Proposal

      The Golden Rule of Business Writing

      The 10 Commandments of Business Writing

      S.P.A.C.E. for L.O.V.E (Two Top Tips)
            A Perspective on Various Kinds of Professional Writing
            Bottom Lines for Business (i.e. Practical) Writing
            Different Kinds of Messages

      The Best Policy: Clarity & Integrity in Writing

      Pope and Readability: The Concise K.I.S.S. (Variations of KISSing)
            Quick Tips & Exceptions
            Sample Verbose Writing & Feedback

      The Bilateral Click: The Direct K.I.S.S. (Directness to the Point in Writing)
            The Paragraph Revisited
            A Practical Paragraph-Writing Formula
            Legal Sample: Case Decision as the Conclusion
      Business Sample: Bottom Line on Top
            Business Correspondence Formulas
            for the One-Page Direct Message (Three's Not a Crowd!)
            Routine Sparklers for One-Page Neutral Messages
                  The Three-Paragraph Maximum
                  Three Options for the Presenting Details:
                  Paragraph, List, Matrix

      KISSES to ABC: Tone in Writing

      Dunkin' Work and Gibran: Positive Messages
            Word Choice
            Words Have Energy
            Options: the Objective Tone in Reports, the Sparkling Tone in Persuasive Proposals
            Readership Concerns: the Right Tone for the Boss, the Client, Etc.

Afternoon Session

      Not So Fast, Speedy: The Difficult Message and How To Write It Effectively
            B.E.A.R the Burden of Bad News (No Messages, Delays, Declining)
            Hold Them D.E.A.R. for Demand Messages (incl Disciplinary Memos)
            Bring Them A.F.A.R. for Conciliation Messages
            Soft-Sell A.I.D.A. for Persuasive Proposals

      Email Etiquette

      The Long Report
            The Big Picture: The Main Parts of Any Extensive Write-Up
            Long Reports: Data Presentation & Analysis, Conclusions & Recommendations
            Short Ones: Bottom Line Clarity

      Spicy Corporate Write-Ups: Style and Tone
            Word Pictures for Features
            Tabloids To Go for the Corporate Newsletter
            Other Kinds of Writing
            Free-Wheeling Discussion
            Individual Writing Needs Addressed

      Of Speed and Secrets for Successful Writing (Outlaw a Law!)
            Rewriting, Writing, Reading

      Flaming & Threading in the Email: Some Reminders
            Avoiding and Managing Flaming in Cyberspace
            Threads, Adjusting Subjects, and Other Concerns

      Recap of Key Learning Items
            The Written Channel in Review (cf. the Spoken Channel)
            Writing to Enhance Relationships
            The Golden Rule of Business Writing
            The 10 Commandments of Business Writing

      Integration & Action Steps: Tips for Cascading

Attendees from the government are exempted from the P2,000.00 limit set by COA for attending training provided by the private sector based on Department of Budget and Management Circular No. 563 dated April 22, 2016.

Attending this training is not covered by Philippine Procurement Law or RA 9184 based on its Revised IRR’s Section 4.5-b. which classifies training continuing education, conferences and similar activities as "non-procurement activities that shall be governed by applicable COA, CSC, and DBM rules".


Unit 905 Richville Corporate Tower
1107 Alabang-Zapote Road
Madrigal Business Park
Muntinlupa City, 1780, Philippines

Contact Us

(+63 2) 8556-8968 (+63 2) 8556-8969 (+63 2) 8842-7148 (+63 2) 8425-9752 (+63 2) 8842-7159

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