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             FFS2 Early Bird Deadline CGBP 2nd Run

Wednesday & Thursday, 20 & 21 NOVEMBER 2013 * 9:00AM to 5:00PM

This pioneering 2-day course will share the science and art behind raising funds for schools, colleges and universities. It will provide the systems and techniques of tapping donors and benefactors who will help educational institutions achieve top-rate status. Specifically, it will emphasize the importance of establishing a Development Office to help the school achieve educational excellence. The course will discuss annual giving campaigns as well as endowment programs for scholarships, professorial chairs, research grants, and physical facilities.

This special seminar will also share with you the best practices in institutional linkages, strategic value of external relations and valuable insights on internationalization programs in pursuit of excellence in the educational field.

   Limited Seats Only, Pre-Registration Required

   Avail of Early Bird and

    Contact Person: Anna Andaya
   Manila lines (+632) 556-8968 or 69
   Manila Telefax (+632) 842-7148 or 59
   Cebu lines (+63 32) 512-3106 or 07

Jose M. Kalaw - Vice President & Executive Director of the Development and Alumni Relations Office of De La Salle University (2002 to 2010). It was during his tenure that the fund generation of DLSU was fully institutionalized. He generated multi-million funding for scholarships, professorial chairs, research studies, and physical facilities.

Alvin B. Culaba, Ph.D.- Executive Vice President for External Relations and Internationalization, De La Salle University.

Ma. Victoria Mercado - Development Officer of De La Salle Philippines in-charge of donor generation for the 16 De La Salle Schools. Her scope of activities includes conceptualization, design, communication, implementation, monitoring and evaluation of various institutional fundraising projects.

Robespierre C. Porsovigan - Development, Alumni & External Relations and Special Projects Officer of De La Salle Canlubang. He trains people on resource generation techniques through mail and telemarketing.

Who Should Attend:
         • School Owners & Trustees
         • Administrators & Principals
         • Management
         • OIC for Alumni Relations
         • OIC for Institutional Dev’t.
         • OIC for External Relations
         • OIC for Fundraising
         • Those interested in fundraising &
           revenue generation for schools


   Seminar Investment is P12,880
   inclusive of Meals, Resource Kit, &
   Certificate of Attendance

Business World Online International Chamber of Commerce Tri-ISys Forbes College

Fundraising for Schools

Best Practices Guide for School Owners & Management

Edsa Shangri-La Hotel, Mandaluyong City, Philippines
Wednesday & Thursday, 9:00am to 5:00pm, November 20 & 21, 2013

Course Outline

I. Ideal Fund Sources for Schools Financial Needs
     A. Working Capital: Equity/Tuition and other fees
     B. Physical Assets: Equity/Borrowings/Bank Loans/Naming Rights
     C. Scholarships: Grants and endowments
     D. Professorial Chairs: Grants and Endowments

II. Who are Responsible for Sourcing Funds?
     A. Board of Trustees
     B. The President
     C. The CFO
     D. The Development Officer

III. Why Should Funds be Raised?
     A. Pursuing educational excellence
          1. World-class facilities
          2. Well-known, award-winning professors
          3. Award-winning students; licensure board topnotchers
          4. Relevant and pace-setting curricula and programs
          5. Extensive industry linkages
          6. Global affiliations
     B. Benchmarking and accreditation
     C. Meeting internationalization goals and global standards
     D. Contribution to nation-building

IV. How Can Funds be Raised? Sources of Funds and Factors to Consider

V. Principles of Fundraising for Schools
     A. Personal integrity
     B. Confidentiality
     C. Public trust
     D. Disclosure
     E. Compensation
     F. Due Authorization
     G. Relationship-Building
     H. Fulfilled Commitments
     I. Proper Documentation
     J. Accountability

VI. Best Practices: Grade School and High School
     A. Stakeholders
     B. Nature of Requirements
     C. Usual Practices and Best Practices

VII. Case example: De La Salle Philippines One La Salle Fund “Tiangge” br />
VIII. Case example: Other Fundraisers

IX. Best Practices: Colleges and Universities

X. Fundraising Benchmarks
     A. Direct marketing success rate
     B. Cost of generating funds
     C. Return on investment
     D. %age growth rate of collections
     E. %age growth rate of mailing list
     F. %age of new donors
     G. %age of repeat donors
     H. %age by donor age/graduation batch
     I. Average (per capita) donation

XI. Best Practices 2: Colleges and Universities
THE BIG DONORS: Grants, Endowments, and Naming Rights

XII. Proposal-Making for Prospective Benefactors

XIII. Strategies, Techniques, Best Practices and Secrets in Tapping Big Donors

XIV. The Documents
     A. The Grant Proposal
     B. The Deed of Donation
          1. Confidentiality
          2. Tax-deductibility
          3. Conditions
     C. The Acknowledgment
     D. The Report to Donors

XV. Honor the Donor
     A. The Ceremony
     B. The Token of Appreciation

XVI. Some Global Best Practices
     A. Harvard University
     B. Yale University

XVII. Becoming an Effective Development Officer
     A. Qualities required
     B. Roles and responsibilities

XVIII. Organizing your Fundraising Effort
     A. Minimum requirements
     B. Organizational structure
     C. Intra-school relationships

XIX. Best Practices in External Relations, Linkages Building & Internationalization

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SEMINAR FEE PER PERSON: P 12,880 (Fee covers Meals, Resource Kit, Certificate of Attendance)


• Less 5% for early registrants (on registrations made on or before October 20, 2013)
• Less 5% for early payment (if made on or before November 10, 2013)
• Less 5% for group registration (minimum of 3 participants)

REGISTER NOW to avail of Early Bird and Group DISCOUNTS
Share |
Download: Flyer - Black&White (.PDF 418kb)
                     Course Outline (.PDF 251kb)