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               CI7 Early Bird Deadline           CGBP           Seventh run               

Wednesday & Thursday, 26 & 27 JUNE 2013 * 9:00AM to 5:00PM
Foreknowledge of vital market information can give you maximum business advantage. This course is designed to sharpen business executives’ capabilities to make accurate and effective decision through competitive intelligence (CI) practices. It is a practical and hands-on workshop that will enable participants to learn CI skills through exercises, tools, and case studies that will guide them in understanding, developing, and effectively using CI within their organization. This program is designed to:

• OUTWIT, OUTMANEUVER and OUTPERFORM the competition using superior
   intelligence processes
• ENHANCE business intelligence management skills
• IDENTIFY & REDUCE risks in decision-making processes
• IMPROVE strategic planning & decision-making capability
• CONVERT information into business intelligence
• INCREASE awareness of strategic moves within one’s industry
• CREATE an early warning system to alert you about developing threats or opportunities
   Who Should Attend:

     • Top and Senior Management
     • Board Directors & Entrepreneurs
     • Decision Makers tasked with the
       crafting, implementing and
       monitoring of the dynamic
       business strategies
     • Executives in charge of Strategy,
       Marketing, Sales, Legal, Finance,
       Research, Human Resources and
       other business functions

   Fuld and Company

    COURSE LEADER: Jose Adolfo “Jam” Mariquit

Jam is the Managing Director for Asia of Fuld & Co. – the pioneer and leader of competitive intelligence globally. He runs and operates its Global Knowledge Center, Asia Pacific hub here in the Philippines. He is a much-sought-after speaker on competitiveness and strategy by conducting specialized CI programs in Asia and Europe.

He has an MBA from the Asian Institute of Management (AIM), is a certified trainer of Harvard University’s Program on Negotiation, and is a member of the Society of Competitive Intelligence Professionals (SCIP). He is also a graduate of the Philippine Military Academy (PMA).

Jam was involved in the field of intelligence for more than a decade both as a practitioner and a consultant and has been working on intelligence projects around the world. Among his clients are some of the world’s top global firms. He is one of the only 2 recognized CI practitioners in Southeast Asia.

   Limited Seats Only, Pre-Registration Required

   Avail of Early Bird and

   Seminar Investment is P 14,800
   inclusive of Meals, Resource Kit, &
   Certificate of Attendance

   Contact Person: Camille Jonas
   Manila lines (+632) 556-8968 or 69
   Manila Telefax (+632) 842-7148 or 59
   Cebu lines (+63 32) 512-3106 or 07
Business World Online International Chamber of Commerce Tri-ISys Forbes College

Competitive Intelligence & Business Wargaming

Edsa Shangri-La Hotel, Mandaluyong City, Philippines
9:00am to 5:00pm, Wednesday & Thursday, June 26 & 27, 2013

Course Outline

1) Definition of Competitive Intelligence

2) Value of Competitive Intelligence

3) Intelligence vs. Market Research

4) Competitive Intelligence Framework and Methodology

5) The Competitive Intelligence Cycle

6) The Competitive Intelligence Key Success Factors

7) Key Intelligence Topics (KIT)

8) Building an Internal Practice

9) Case Studies: Competitive Intelligence in the USA, Europe, & Asia

10) Competitive Intelligence Project Management

11) Ethics and Legal Considerations

12) The Society of Competitive Intelligence & Professionals

SEMINAR FEE PER PERSON: P 14,800 (Fee covers Meals, Resource Kit, Certificate of Attendance)


Less 5% for early registrants (on registrations made on or before May 26, 2013)
Less 5% for early payment (if made on or before June 16, 2013)
Less 5% for group registration (minimum of 3 participants)

REGISTER NOW to avail of Early Bird and Group DISCOUNTS
Share |
Download: Flyer - Black&White (.PDF 487kb)
                         Course Outline (.PDF 258kb)